Tooth sensitivity is caused when gums recede and parts of your teeth are exposed. Hot, cold, or sweet, sensations are then carried directly to the nerves causing painful sensitivity. The Colgate Sensitive Toothpaste formula soothes the nerve ends and builds a protective shield providing relief from sensitivity. It provides fast relief within 2 weeks of use, long-term relief with regular use and builds increasing protection against sudden shocks of pain. So what are you waiting for? Buy the product online at the best rate, right here!